上一期我们分享了什么是亚马逊真实性投诉，今天来和大家分享一下被投诉了如何申诉。最近亚马逊的规则也是越来越严了，真实性封店申诉难度也越来越大，收到邮件之后，可以选择“不承认违规”并申诉，提供充分的解释。

• 真实供应商发票：必须提供ASIN产品的发票（发票是最直观的证据）
• 品牌证书或者授权书：品牌名要与被投诉商品及其包装贴标一致；如非品牌所有人，需提供完整的品牌授权书，授权书应明确授权范围、期限及权限等。如为商标所有人，需提供商标注册证明、营业执照复印件或个人身份证复印件等，以证明品牌权益。
•  供应链文件：供应商发票、采购合同、收据、送货单等，包含供应商的名称、电话号码、地址和网站等，以便亚马逊核实供应商的真实性和可靠性。
• 进口或出口文件：比如提货单、商业发票和装箱单；用于证明商品的进口或出口流程合法合规。
• 产品的详细信息：准备产品的详细描述、图片、规格表等，能够清晰表述产品的所有细节。
• POA（商业行动计划书）：申诉信

• 首先申诉要保持一个承认错误的态度，表示对平台规则不是很清楚；
• 表示自己认识到的错误以及自己一直在遵守平台规则；
• 如果亚马逊恢复自己的销售权限后，后续对于店铺的销售计划是什么
• 再次请求亚马逊提供一个能够重新改过的机会，后续自己会以什么态度从事亚马逊销售；

下面是一个通用的申诉模板，有更多需要的资料都可以私信我们领取

Dear Amazon,

We are sorry to hear that our account has been temporarily deactivated due to complaints about theauthenticity of our items.

ASIN:XXXXXXX

Upon noticing this, we have taken actions immediately to check all reviews, feedback and emailsabout the items. After careful confirmation, we found:

1. ASIN: XXXXXX, there is no customer review or feedback about it. One customer sent a returnrequest because the item quality did not meet his expectation.

2. ASIN: XXXXXXX, there is no customer review or feedback about it. One customer sent a returnrequest saying "This is not real. l'd rather pay more and get a genuine product." though he said heliked the item very much at the beginning.

3. ASIN: XXXXXX, there is no complaint regarding item authenticity. All negative reviews andemails are all complaining the product quality.

We feel really sorry for the complaints and have analyzed the problems carefully, so as to resolvethe current issue and prevent similar complaints in the future. Here is a detailed plan of actions wemake:

--The root cause(s) that led to the complaints:The items buyers received do not meet their expectation or do not work well, so they misunderstand

that the products are not authentic.1. Quality issue. A small part of our items have defectiveness or poor quality, which are notdetected by our QC department and shipped to customers. In addition, some products may getdamaged due to hitting force from rough transportation.

2. Insufficient item details. Some of our product information is not detailed, so some customers donot have overall understanding of our items before purchasing and become unsatisfied whenreceiving their orders.

--The actions we have taken to resolve the complaints

对于坚守正品原则的卖家而言，无需过分忧虑亚马逊的审核机制，因为这一举措旨在净化平台环境，维护公平竞争，对诚信卖家而言实为利好消息。